[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lestra.sk\/ako-co-najefektivnejsie-zvysit-navstevnost-webovej-stranky\/#Article","mainEntityOfPage":"https:\/\/www.lestra.sk\/ako-co-najefektivnejsie-zvysit-navstevnost-webovej-stranky\/","headline":"Ako \u010do najefekt\u00edvnej\u0161ie zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nky","name":"Ako \u010do najefekt\u00edvnej\u0161ie zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nky","description":"K tomu, aby boli webov\u00e9 str\u00e1nky nav\u0161tevovan\u00e9, respekt\u00edve aby ich be\u017en\u00ed u\u017e\u00edvatelia v\u00f4bec na\u0161li je potrebn\u00e9, aby sa stali popredn\u00fdmi v\u00fdsledkami, ktor\u00e9 v\u00e1m poskytne internetov\u00fd vyh\u013ead\u00e1va\u010d (napr. Google). V tomto smere je pre konkr\u00e9tnu webov\u00fa str\u00e1nku potrebn\u00e1 optimaliz\u00e1cia pre webov\u00e9 vyh\u013ead\u00e1va\u010de, zn\u00e1mej\u0161ia pod anglickou skratkou SEO (search engine optimization). Optimaliz\u00e1ciou sa vlastne upravuj\u00fa, dopl\u0148uj\u00fa, tvoria […]","datePublished":"2019-05-19","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.lestra.sk\/author\/#Person","name":"","url":"https:\/\/www.lestra.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7726f7b8e3ba8979c4cf2ad896cb2e8cc05af8ceb17ce4fb40617b72e0be53b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7726f7b8e3ba8979c4cf2ad896cb2e8cc05af8ceb17ce4fb40617b72e0be53b4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lestra.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lestra.sk\/wp-content\/uploads\/img_a307194_w16703_t1570636452.jpg","url":"https:\/\/www.lestra.sk\/wp-content\/uploads\/img_a307194_w16703_t1570636452.jpg","height":0,"width":0},"url":"https:\/\/www.lestra.sk\/ako-co-najefektivnejsie-zvysit-navstevnost-webovej-stranky\/","about":["Business"],"wordCount":390,"articleBody":"           K tomu, aby boli webov\u00e9 str\u00e1nky nav\u0161tevovan\u00e9, respekt\u00edve aby ich be\u017en\u00ed u\u017e\u00edvatelia v\u00f4bec na\u0161li je potrebn\u00e9, aby sa stali popredn\u00fdmi v\u00fdsledkami, ktor\u00e9 v\u00e1m poskytne internetov\u00fd vyh\u013ead\u00e1va\u010d (napr. Google). V tomto smere je pre konkr\u00e9tnu webov\u00fa str\u00e1nku potrebn\u00e1 optimaliz\u00e1cia pre webov\u00e9 vyh\u013ead\u00e1va\u010de, zn\u00e1mej\u0161ia pod anglickou skratkou SEO (search engine optimization).  Optimaliz\u00e1ciou sa vlastne upravuj\u00fa, dopl\u0148uj\u00fa, tvoria a n\u00e1sledne propaguj\u00fa vznikl\u00e9 webov\u00e9 str\u00e1nky do podoby, aby zaujali \u010do najvy\u0161\u0161ie miesto v zn\u00e1mych bezplatn\u00fdch vyh\u013ead\u00e1va\u010doch (Google, Bing, Yahoo, apod). K t\u00fdmto v\u00fdsledkom a faktorom umiestnenia sa podpisuje aj v\u00fdber vhodn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov, v pr\u00edpade off-page faktorov napr\u00edklad sp\u00e4tn\u00e9 odkazy.K\u013e\u00fa\u010dov\u00e9 slov\u00e1 by mali by\u0165 relevantn\u00e9 k t\u00e9me konkr\u00e9tnych webov\u00fdch str\u00e1nok, \u010d\u00edm sa nieko\u013ekon\u00e1sobne zv\u00fd\u0161i pravdepodobnos\u0165, \u017ee vyh\u013ead\u00e1va\u010d v pr\u00edpade zadan\u00e9ho slova alebo slovn\u00e9ho spojenia posunie na vy\u0161\u0161ie miesto relevantn\u00fd odkaz v podobe konkr\u00e9tnej webovej str\u00e1nky. Teda ak sa napr\u00edklad web zaober\u00e1 \u010dl\u00e1nkami na t\u00e9mu predaj po\u010d\u00edta\u010dov, ide\u00e1lne je vybera\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 pre dan\u00fa t\u00e9mu. Relevantnos\u0165ou a popredn\u00fdm umiestnen\u00edm by tak logicky mala vznikn\u00fa\u0165 vy\u0161\u0161ia n\u00e1v\u0161tevnos\u0165 konkr\u00e9tneho webu. Vy\u0161\u0161ou n\u00e1v\u0161tevnos\u0165ou tak z\u00e1rove\u0148 vznik\u00e1 i efekt\u00edvnej\u0161ia konverzia, respekt\u00edve po\u017eadovan\u00e1 aktivita na webe, \u010do je ide\u00e1lne najm\u00e4 v pr\u00edpade, ak dan\u00e1 str\u00e1nka pred\u00e1va ur\u010dit\u00fd tovar alebo poskytuje ist\u00e9 spoplatnen\u00e9 slu\u017eby. V in\u00fdch pr\u00edpadov vznik\u00e1 pravdepodobnos\u0165, \u017ee sa n\u00e1v\u0161tevn\u00edci zaregistruj\u00fa, klikn\u00fa na reklamu, vyplnia dotazn\u00edk, apod. Z\u00e1le\u017e\u00ed od toho, \u010do dan\u00fd web pon\u00faka a ak\u00fd je jeho prioritn\u00fd zmysel. Pravdepodobne tak u\u017e viete, \u017ee optimaliz\u00e1cia str\u00e1nky pre popredn\u00e9 umiestnenie vo vyh\u013ead\u00e1va\u010dov je tak z ve\u013ekej \u010dasti z\u00e1le\u017eitos\u0165ou \u00faspe\u0161n\u00e9ho marketingu, najm\u00e4 v dne\u0161nej digit\u00e1lnej dobe. Internetov\u00fd marketing je v\u0161ak \u0161ir\u0161\u00ed pojem, preto existuj\u00fa aj \u0161ir\u0161ie mo\u017enosti optimaliz\u00e1cie. Nie nadarmo tak pozn\u00e1me aj pojem SEM ( seach engine marketing), ktor\u00fd zah\u0155\u0148a napr\u00edklad prekliky na reklamy.                                                                                                                                                                                                                                                                                                                                                                                         3.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako \u010do najefekt\u00edvnej\u0161ie zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webovej str\u00e1nky","item":"https:\/\/www.lestra.sk\/ako-co-najefektivnejsie-zvysit-navstevnost-webovej-stranky\/#breadcrumbitem"}]}]